MADE IN ENGLAND

Art Deco, or how Design discovered the Automobile

Art Deco became a phenomenon that inspired everything from perfume bottles to New York’s Chrysler Building. Along the way most forms of transport were caught up in the movement that in the USA developed as streamlined and it can be seen in many of our models.

The Art Deco movement was born in France as a reaction to the excesses of Art Nouveau. Particularly, it was Paris’ 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes that brought this art movement to the world’s stage.

Coming between two world wars and just after the great depression, in the USA Art Deco embraced a new sense of optimism and hope for the future. And for the first time mass-produced, popular-priced consumer products reflected the vibrant promise of modernity and speed.

Art Deco became a phenomenon that inspired everything from perfume bottles to New York’s Chrysler Building. Along the way most forms of transport were caught up in the movement that in the USA developed as streamlined and it can be seen in many of our models.

“Unlike the ideals of machine purity and modernism, the streamlined object had few parts and was not a geometrical form; rather, it was aerodynamically contoured, with the ultimate shape resembling a teardrop,” wrote Richard Guy Wilson in The Machine Age In America 1918-1941, referring to this new design theme. “The concept of machine motion changed from an almost primitive rhythm of watch gears turning to a new, smooth, constantly accelerating motion.”

For the first time cars became so much more than just transportation. They represented freedom, a means of expression, the power of individuality.

Here, in the Brooklin Boutique, you will find a selection of the finest example of the Art Deco and Streamlined cars. All in 1:43 scale, of course.