1954 Desoto Firedome 4-door Sedan

The 1954 DeSotos were improved versions of the 1953 range. Better in many respects with revised front end styling, improved interior with a new dash and, best of all, the new Powerflite auto transmission, the omens looked good. 1954 DeSotos were available in sedan, coupe, convertible and station wagon variants.

1953 had seen sales soar with nearly 140,000 sales but despite all predictions 1954 was a poor year with sales figures of just over half the 1953 figures. Chevrolet and Ford engaged in a sales battle for 1954 and dealers could offer discounts. Chrysler and others could not and sales suffered. 1955 would see new styling across the Corporation and sales recovered.

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