1957 Oldsmobile Super 88 4-door Holiday Sedan

Today the 1957 Oldsmobile is a prized collector's item but in 1957 sales were slow. This was despite the new 'cow belly' frame design which allowed a lower slung car. Underpinnings were shared with Buick and both marques had relatively clean styling which took styling cues from 1956. The Fiesta wagon shared its hardtop styling with Buick's Caballero. Sedans and coupes had twin ridges that ran each side of the roofline and onto the rear deck. These divided opinion at the time. Sales figures showed a 25% decrease on 1956 although Olds retained 5^th place in the market place.