The Buick Collection

Model available in January 2010.

Model available late November 2009.

For 1938, the Buick line followed with very subtle changes about the new styling engaged in 1937: It was merely a facelift: A more vertical grille with larger horizontal bars allowing a longer hood, a set of redesigned hubcaps and new bumpers.

For 1938, the Special Model 41 Touring Sedan is the most popular Buick with a total production of 79,510 units and Buick goes up to the 4th place in the auto industry despite a decrease in production from the previous year.

The Series 40 engine was now a mere 100 horsepower mill, thanks to a displacement increase to 248 cubic inches and many improved internal components. The wheelbase was increased to 122 inches.

The Touring Sedan was now a full steel body adapted to a large production volume. The production of this body style hit a record high of 82,440 units for a total of 163,149 Specials of all eight body styles including export and chassis. Buick became in sixth place in the American car industry for 1937.

The 96-S was a new body style for the top of the line 90 Series Buick. The interior was upholstered in plush mohair velvet and the only interior option was a dealer installed radio. Factory options were a luggage rack and either a metal spare tire cover or side mounts. The base price was $ 1875.00. Riding on a wheelbase of 136 inches, the 96-S Coupe weight was 4546 pounds and 137 left the factory during the production year.

The 96-S Coupe was now a “Limited” as per the designation of the series and this body style was dropped after only 41 units were produced early in the model year. The cost was still $1875.00 and the option list still much the same with side mounts, steel tire covers, luggage rack and two tone paint options. The 334 cubic-inches straight eight engine was unchanged and still rated at 116 horsepower.